Insights straight to the point

by Bojan Mitevski

From execution to strategy: why I moved from designer to strategic partner

For years, I worked as a designer and animator. The work was strong. The execution was clean. Projects moved forward, but something didn’t sit right. I wasn’t part of the thinking. I wasn’t involved at the beginning.

The Reason Rebrands Take Longer Than Expected

The Hidden Price of Keeping Everyone Happy

What CMOs Should Do Before Starting a Rebrand

What Marketing Leaders Get Wrong About AI

Why VPs of Marketing hide early iterations from the CEO and board

Why strategy work feels uncomfortable… and that's the point!

How to build a brand that reflects where the company is now

Execution without direction: why teams stay busy but ineffective

Decision ownership in rebrands: who actually decides?

How alignment reduces execution time and cost

Why most website redesigns fail to support growth

What VPs of Marketing should clarify before a rebrand

How to choose the right agency for a rebrand

Why rebrands fail inside leadership teams

When your brand no longer reflects the business

The hidden risk of working with multiple marketing vendors

Rebrand vs refresh: what growth-stage companies get wrong

How to manage stakeholder pressure during a rebrand

The Cost of Delaying Strategic Decisions