Hi,
I’m Bojan, a B2B website strategy consultant
I used to focus on the build. But after watching rebrands stall because the direction was never agreed on, I moved upstream. Today I work directly with leadership. Before the brief goes out, before the agency starts, before the next phase begins without a foundation underneath it. I'm not the designer who executes the strategy. I'm the person who defines it.
I don't start with design. I start with the questions nobody scheduled time for.
Where has growth outpaced the brand? What does leadership actually agree on? What needs to be true before execution begins? Once that's clear, the rebuild follows. Fewer iterations, fewer reversals, fewer wasted cycles.
Execution over theory
Insights mean nothing without a plan to act on them.
Clarity over noise
Decisions need to be specific, measurable, and owned.
Systems, no guesses
Sustainable growth comes from structure, not instinct.
What clients say the strategy changed
“Bojan's team took on our full website refresh project and gave it a clear structure. The result is a site that better aligns with our brand, brings the product to life through animations, and is far simpler for our team to manage day to day. It's rare to work with someone who can handle the thinking and the execution and leave you with something this clear.”
Eldar Tuvey, Founder & CEO at Vertice
“Professional and dedicated to getting the job done at the highest quality. The full website redesign improved our lead generation, SEO, and user engagement, and brought the product to life with animations that fit the brand perfectly.”
Remy Rosen, VP of Marketing at Sedric
“My team and I have been fortunate to have worked with Bojan for a while now at Personio. He's an incredibly capable designer, supporting us on a number of major launches, and most recently our major website relaunch where his motion design expertise helped us to deliver the best website in our company history. Dependable and with a high quality standard. I wouldn't hesitate to recommend him.”
James Ward, Head of Website at Personio
“Bojan's team's redesign efforts resulted in improved organic visibility, enhanced search rankings, longer user sessions, and increased engagement. They were highly attentive to details, responsive, and communicative. Their ability to balance design and functionality stood out in our partnership.”
Alex Stojanovic, Founder & CEO at Fiscallion
“Bojan's team was a fantastic partner on our brand awareness video project. They collaborated closely with our design, marketing, and content teams, brought great creative energy to the process, and delivered an outstanding final result. I’d highly recommend him to anyone looking for high-quality animation work that is both strategic and beautifully executed.”
Alexander Laugomer, VP of Marketing at Kyan Health
Direction comes first
I define the direction the brand and website need to follow: what the company stands for, who it needs to persuade, and what has to stay consistent across the work.
Onward, the agency I co-founded, carries that direction into design and development. The decisions and the build stay connected from start to finish.
The fit call, 20 minutes
Get the decisions right before you pay to build them
If the build is moving faster than the decisions behind it, start here. 20 minutes, and we both decide whether this is the right work to do next.
