Engagement up 28% after the site started leading with what Sedric sells
Sedric runs an end-to-end compliance platform for financial services. Its website was organised around industries, so every visitor had to answer the wrong question before seeing the product. The structure changed in spring 2026, and the numbers below compare the quarter after against the quarter before.
23 to 30 seconds per user
845 key events against 793
From 0.47 to 0.50
“Professional and dedicated to getting the job done at the highest quality. The full website redesign improved our lead generation, SEO, and user engagement, and brought the product to life with animations that fit the brand perfectly.”
The situation
Sedric's site was organised around Solutions and Industries. For a company selling a compliance platform, that order made a visitor answer the wrong question first: what industry am I in, instead of what does this product do for me.
The navigation was carrying too much and pointing people sideways. Someone who arrived ready to evaluate a product was routed by sector before anyone told them what the platform does.
The decisions
The core call was to reorganise the site around what Sedric actually sells. Everything else on this page follows from it. Mapping the existing structure came first, to see where it was overloaded, which menus carried weight and which just carried options.
Decision 1
Lead with the thing being bought
The site moved from Solutions and Industries to Solutions and Products. The navigation now opens with what the platform does, and the sector conversation happens later, where it belongs.
A buyer evaluating compliance software gets an answer to their first question in the first click.
Decision 2
Build the trust centre
In compliance fintech, trust decides the deal. A new Customers page was built as a full trust centre, and case study pages feed the same argument. The question behind both was what the buyer has to believe before acting. Decoration had nothing to do with it.
Decision 3
Publish pricing
A Pricing page gave the offer a concrete, published subject. Before that, the only way to learn what Sedric costs was to request a demo. Pricing became a page instead of a secret.
Decision 4
Catch interest earlier
A compliance playbook went up as a lead magnet, for the buyers who are studying the problem months before they are ready to talk to anyone. Interest that used to leave quietly now leaves an address.
The build
Onward executed the rebuild between February and April 2026. The structure, the new pages and what each of them had to prove were settled before the build started.
The results
Quarter after against quarter before: May to July 2026 against January to March, measured in GA4.
One number went down, and it was supposed to. Traffic for the window was 12,244 users against 16,561 the quarter before. A site rebuilt around a qualified compliance buyer filters out visitors who were never going to buy. That is why conversions are the figure that matters here: more of them, from a smaller audience, held on the page for longer.
The fit call, 20 minutes
Find out where your direction stands
If you're the person carrying the rebrand, the next step is 20 minutes: you describe the situation, I walk the process, we both decide if it fits.
