Question 1

What happens on the free strategy call?

Accepted Answer

The call is a diagnostic session. Bojan asks questions to understand where the business feels pain — what's unclear, where deals are slowing down, what's hardest to explain, and what feels inconsistent internally. The goal is to identify what's actually misaligned, not to pitch services.

Question 2

Who is this strategy call for?

Accepted Answer

This call is designed for VPs of Marketing and leadership teams at growth-stage B2B companies. It is most relevant for companies preparing for a rebrand, website restructure, or scaling their marketing — and who suspect that misalignment, not execution, is the real constraint.

Question 3

How do I book a strategy call with Bojan Mitevski?

Accepted Answer

You can book directly on the strategy call page at bojanmitevski.com/book-a-strategy-call using the embedded Cal.com calendar. Select a time that works for you and confirm your booking instantly.

Question 4

What is the difference between a rebrand and a refresh?

Accepted Answer

A refresh is a surface-level visual update that keeps the underlying positioning intact. A rebrand redefines how the company is positioned in the market, how it communicates value, and how different functions align around that narrative. The strategy call helps determine which one is actually needed.

Question 5

Why should alignment happen before execution?

Accepted Answer

When positioning is unclear before execution begins, design directions shift, messaging is rewritten mid-process, and stakeholders introduce conflicting feedback late. This creates delivery risk and extends timelines. Defining direction first makes execution significantly more stable and effective.

Question 6

What does Bojan Mitevski do after the strategy call?

Accepted Answer

If there is a fit, Bojan works directly with leadership teams to define positioning, align stakeholders, and establish strategic direction before any execution begins. The build is handled through Onward Agency — a focused team across design, development, and motion — ensuring the original strategic intent is preserved from decision to delivery.

Clarity before commitment